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What is it?
DCF is a mathematical equation (aka Fair Value) of a stock, using
future earnings to determine the stock’s current price. This process
is taught in major universities around the world and used by renowned
investor Benjamin Graham and his protégée Warren Buffett.
Why is it
Important?
Investors buy stocks with the expectation that these companies are
going to grow profits which in turn should translate into stock prices
moving higher. Discounting the future growth of a company with a
reasonable overall market return, against its current and projected earnings, leaves
us with a share price of what we should be paying for a company. Just
like in Real Estate, you do not want to buy something that is
currently overvalued.
How do you use
it? In
its simplest terms, we should look to invest
in a company that is currently trading at or under its Fair Value
price. In doing so we are buying into a company at a discount.
A stock that is trading under its Fair Value price could be a
potential takeover target or at the very least when the markets fall
your stock will already be discounted and should still be trading at a
good price point to the rest of the market. No need for the large
institutions to sell off your company if your stock is still
undervalued. One last thought, the best
approach should be to find a company you like and then use the
DCF valuation process to make sure you are not paying more than you
want/need to.
Using a chart of Dell we can see the current share price is trading at
$15.59. The Fair Value is $22.06 and of the 28 analysts that follow
the stock their Average Target Price is $16.91. In this example Dell
is trading under the Analyst’s Target Price and under the Fair Value.
If an investor were thinking of buying Dell, they would know that they
are not overpaying for the stock using the Discounted Cash Flow model
or the Analyst's Average Target Price.

A great example of how the DCF formula can keep you out of trouble is
with Riverbad Technology, RVBD. The stock is trading at $42.07 and of
the 21 different analysts that follow the stock, they report that
their average 12 month price target is $39.91.
Using the Fair
Value model, the Fair Value is only $7.16, quite a bit lower than what
the analysts are telling you is a good price. Do a little more
research on the company and you would find the stock only made $0.27
in profit durring the past 12 months and is expected to grow their 5
year earnings at a rate of 27%. RVBD also has an extremely high P/E
ratio of 157.70 meaning it will take you 157.70 years for you to get
your initial investment back out of RVBD and then AFTER those
157.70 years, you can start looking for a positive return.
It's always good to have a second opinion. The analysts can give their
short term target price but a non biased
mathmetical formula should help the average investor trade a
bit more like Warren Buffett.

The DCF formula:
P = E1Q + E2Q2 + ... + ENQN
+ ENQN x Q/(1 - Q)
Where E1 is the earnings in year 1
and E2 is the earnings in year 2… and Q is the "discount
factor" 1/(1 + R). In most examples the future earnings
should be estimated out for at least 5 years before discounting them.
You can find more about stock evaluation models
in the book Investment
Valuation by Aswath Damodaran.
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